Bee-line Loses on 'The Pitch' but Wins Exposure, Publicity

Viewers that tuned into Thursday night's episode of AMC's "The Pitch" saw hometown agency, Bee-line Communications, lose to Chicago-based CommonGround.

"Yes, it was absolutely painful to relive it all again. The show filmed in March, so we've had many months to get over it," said Founder/CEO Stacey McClenathan. "You pour your heart into something and its hard to let go."

McClenathan said that only a portion of what was presented to the client made it to the final cut of the show.

"We viewed the opportunity as our opportunity to showcase the breadth of our work. What viewer's didn't see was an entire campaign, complete with street marketing and a mobile ordering application that would have given Little Caesars a net profit improvement of $12 million annually," said McClenathan. 

As airing for the show ended, Bee-line posted the entire campaign on their website, www.buzzwithbee.com, so interested viewers could see it all.

Although losing on national television is painful, the immense amount of national and local publicity has been great for Bee-line.

"You can't pay for this level of publicity and exposure. We are grateful for the opportunity and all the good things to come," added McClenathan.

—Bee-line Communications submitted this information.