Community Corner
PR Professionals Declare October 22 Snark Free Day
Wouldn't it be great to have one day when people go out of their way to be polite, kind, and considerate instead of rude, sarcastic, and snarky?
A group of public relations professionals aims to make a single day, October 22, 2013 "Snark Free Day." The nationwide affiliates of PRConsultants Group (PRCG) are committing to a kinder way of communication and encouraging others to get on board.
Experts at coaching clients on communications styles for their strategy, media releases, web content, blogs, social media and more, the membership of PRCG is hoping to put the principle of not alienating the audience to work on a person-to-person level.
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"Instead of taking the cheap shot, take the high road," said Toni Antonetti, of Mundelein-based PR Chicago and a director of PRCG. "People have been emboldened by the anonymity and immediacy of online commenting. Today, we're asking others to commit to taking just a moment before speaking, hitting send or posting to think about the effect our words have on those who receive them. Be snark free for one day."
To promote participation in Snark Free Day, the group has developed a sketch video featuring a 'World Class Jerk' named Jonathan Snark. More information about Snark Free Day can also be found onSnarkFreeDay.com. Follow the discussion at #snarkfreeday.
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One PRCG affiliate summed it up simply: "It goes back to one of the earliest lessons we learn in life: 'if you can't say anything nice, don't say anything at all.' If that snappy, snarky comment is right on the tip of your tongue, keep it there," said Melissa Libby, one of the developers of "Snark Free Day."
Added Libby, "It's a little thing, but if everyone does it, maybe people will find that being nice has more lasting, deeper rewards. Go on, go Snark Free!"
About PRConsultants Group
PRConsultants Group (PRCG) is a nationwide group of public relations consultants, each an expert in their respective geographic areas and media markets. Clients who access PRCG, get personalized and targeted service in each local market with the broad reach of a national agency. The group was founded in 1999 and has grown to include 48 affiliates across the U.S. with the ability to form global partnerships.
